Everything?!

The world according to GolfNow.Com (“GolfNow.com tees off on expanded push to transform clubhouse experience,” Michael Smith, Street & Smith’s Sportsbusiness Journal, January 6-12, 2014):

”The golfer will drop off clubs and be greeted at the curb by a course employee with an iPad. If the golfer hasn’t paid yet, he will be able to swipe a credit card with the iPad. The golfer is checked in there – no need to to into the pro shop or carry the receipt out to the starter. With a card on file, the golfer can buy food and beverage on the course without cash and buy merchandise in the golf shop. Through all of these activities, the software will develop a profile of the golfer for the course operators.”

“This round is too important to allow you to jeopardize it with your puny action. Sorry, Dave.”

They’ll know everything from what kind of beer you like to what kind of ball you play, said Jeff Foster, senior vice president of GolfNow.com new media.